If Manila has its "jeepneys", London has its red buses. These iconic red buses of London are currently being utilized by the Department of Tourism for its " I's More Fun in the Philippines" tourism campaign. Using the mass transport system of London to do this promotional campaign is a great idea, because these mobile advertising mediums are very effective and maximize the exposure of the campaign.
The picture below shows one of the red buses of London with an "It's More Fun In the Philippines" promotional sticker on its side.
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| The iconic red bus of London |
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