In one of our meetings in a Kapitolyo
coffee shop, my friend and colleague Mario Zavalla mentioned about his past experience in promoting
and selling real estate to Japanese retirees. I learned that he was a member of
the original core group who organized the Philippine Retirement Authority (PRA),
the government agency tasked with promoting the Philippines as a preferred
retirement destination for world retirees. I also found out that he used to head, for a number of years, the Marketing Group of the PRA which was then
attached under the Office of the President of the Philippines. Being a retiree
himself (though he wouldn’t tell me how long he had retired) and still active
as a licensed real estate broker like myself, I requested him to write about
the subject which I could publish on this blog. After some hesitation, he later
acquiesced to my request after explaining to him that a thriving retirement industry would not
only benefit a wide segment of the Philippine economy, particularly the real estate
industry, but also his pet project . . . . The PHILISTINGS BANK.
THE GROWING WORLD RETIREE MARKET :
Marketing Challenges and Opportunities
By Mario G. Zavalla
Introduction
This article is the first
installment in a series of articles on the world retiree market. It provides
valuable information, insights and related details into a global phenomenon
called “global ageing”, a situation described as unprecedented and
unparalleled in human history. This report is a compilation of the findings
contained in a report prepared by the Population Division, Department of
Economic and Social Affairs of the United Nations as a contribution to the 2002
World Assembly on Ageing, 2013 Demographics Profile of Japan and the
Philippines sourced from the CIA World Factbook, Wikipedia and several websites
featuring retirement communities, retirement destinations and facilities located
around the globe.
We hope that this treatise can
provide the basic marketing inputs necessary to guide and prod Philippine
entrepreneurs, especially real estate developers, marketers and other
retirement service providers to conduct follow-up research into a
potentially humungous industry with its far-reaching benefits to our national
economy.
World Population at a Glance
Presented below are the latest statistics on world population by countries and by continents :
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Population by Region
Six of Earth's seven continents are permanently inhabited on a large scale. Asia is the most populous continent, with its 4.2 billion inhabitants accounting for over 60% of the world population. The world's two most-populated countries alone, China and India, together constitute about 37% of the world's population. Africa is the second-most-populated continent, with around 1 billion people, or 15% of the world's population. Europe's 733 million people make up 11% of the world's population, while the Latin American and Caribbean regions are home to around 600 million (9%). Northern America, primarily consisting of the United States and Canada, has a population of around 352 million (5%), and Oceania, the least-populated region, has about 35 million inhabitants (0.5%). Though it is not permanently inhabited by any fixed population, Antarctica has a small, fluctuating international population, based mainly in polar science stations. This population tends to rise in the summer months and decrease significantly in winter, as visiting researchers return to their home countries.
To be continued. . .
Data Source : Wikipedia
Related Link :
http://theprojectreview.blogspot.com/2013/11/information-growing-world-retiree.html
Related Link :
http://theprojectreview.blogspot.com/2013/11/information-growing-world-retiree.html
About the Writer :
Mario G. Zavalla is a seasoned
professional who has accumulated 30 years experience in middle and top
management positions in private and government corporations engaged in
housing finance, commercial and investment banking, retirement promotions,
manufacturing, management services and real estate development and marketing.
After graduating from the Ateneo de Manila University, he took up MBA subjects
at the Ateneo Graduate School of Business.
He is a licensed real estate broker, a
member of PAREB-Marikina Valley Real Estate Board Inc. and Philippine Institute
of Real Estate Practitioners Inc. (PhilRES). He is an active online member of
PAREB-MLS and PAREB Online and
runs his own real estate brokerage office using the trade name The LIST and
SELL REALTY GROUP, the owner and operator of The PHILISTINGS BANK.
Contacts:
Mobile: 0916-6444677 Duo:
507-5801
Principal Email: phil.listings@gmail.com
Alternate
Email: supermarioz@yahoo.com.ph
Website: http://www.philrealtybank.com
No comments:
Post a Comment