Information : The Growing World Retiree Market (Part I)

In one of our meetings in a Kapitolyo coffee shop, my friend and colleague Mario Zavalla mentioned about his past experience in promoting and selling real estate to Japanese retirees. I learned that he was a member of the original core group who organized the Philippine Retirement Authority (PRA), the government agency tasked with promoting the Philippines as a preferred retirement destination for world retirees. I also found out that he used to head, for a number of years, the Marketing Group of the PRA which was then attached under the Office of the President of the Philippines. Being a retiree himself (though he wouldn’t tell me how long he had retired) and still active as a licensed real estate broker like myself, I requested him to write about the subject which I could publish on this blog. After some hesitation, he later acquiesced to my request after explaining to him that a  thriving retirement industry would not only benefit a wide segment of the  Philippine economy, particularly the real estate industry, but also his pet project . . . . The PHILISTINGS BANK. 

THE GROWING WORLD RETIREE MARKET :  
Marketing Challenges and Opportunities 
By Mario G. Zavalla

Introduction

This article is the first installment in a series of articles on the world retiree market. It provides valuable information, insights and related details into a global phenomenon called “global ageing”, a  situation described as unprecedented and unparalleled in human history. This report is a compilation of the findings contained in a report prepared by the Population Division, Department of Economic and Social Affairs of the United Nations as a contribution to the 2002 World Assembly on Ageing, 2013 Demographics Profile of Japan and the Philippines sourced from the CIA World Factbook, Wikipedia and several websites featuring retirement communities, retirement destinations and facilities located around the globe. 

We hope that this treatise can provide the basic marketing inputs necessary to guide and prod Philippine entrepreneurs, especially real estate developers, marketers and other  retirement service providers to conduct follow-up research into a potentially humungous industry with its far-reaching benefits to our national economy. 

World Population at a Glance

Presented below are the latest statistics on world population by countries and by continents :    

World population (millions) # Top ten most populous countries 1990 2008 2025* 1 China 1,141 1,333 1,458 2 India 849 1,140 1,398 3 United States 250 304 352 4 Indonesia 178 228 273 5 Brazil 150 192 223 6 Pakistan 108 166 226 7 Bangladesh 116 160 198 8 Nigeria 94 151 208 9 Russia 148 142 137 10 Japan 124 128 126 World total 5,265 6,688 8,004 Top ten most populous (%) 60.0% 58.9% 57.5% 1 Asia 1,613 2,183 2,693 + China 1,141 1,333 1,458 + OECD Pacific* 187 202 210 2 Africa 634 984 1,365 3 Europe* 564 603 659 + Russia 148 142 137 + ex-Soviet Union* 133 136 146 4 Latin America 355 462 550 5 North America* 359 444 514 6 Middle East 132 199 272 Australia 17 22 28 European Union – 27 states 473 499 539 US + Canada 278 338 392 Ex-Soviet Union 289 285 289 Geographical definitions as in IEA Key Stats 2010 p. 66 Notes: ·       Europe = OECD Europe + Non-OECD Europe and excluding Russia and including Estonia, Latvia and Lithuania ·       ex-Soviet Union (SU) = SU excluding Russia and Baltic states ·       North America = US, Canada, Mexico ·       OECD Pacific = Australia, Japan, Korea, New Zealand ·       2025 = with constant annual 2007/2008 growth until 2025

Population by Region

Six of Earth's seven continents are permanently inhabited on a large scale. Asia is the most populous continent, with its 4.2 billion inhabitants accounting for over 60% of the world population. The world's two most-populated countries alone, China and India, together constitute about 37% of the world's population. Africa is the second-most-populated continent, with around 1 billion people, or 15% of the world's population. Europe's 733 million people make up 11% of the world's population, while the Latin American and Caribbean regions are home to around 600 million (9%). Northern America, primarily consisting of the United States and Canada, has a population of around 352 million (5%), and Oceania, the least-populated region, has about 35 million inhabitants (0.5%). Though it is not permanently inhabited by any fixed population, Antarctica has a small, fluctuating international population, based mainly in polar science stations. This population tends to rise in the summer months and decrease significantly in winter, as visiting researchers return to their home countries.

To be continued. . .

Data Source : Wikipedia

Related Link :
http://theprojectreview.blogspot.com/2013/11/information-growing-world-retiree.html

About the Writer :

Mario G. Zavalla is a seasoned professional who has accumulated 30 years experience in middle and top management positions in private and government corporations  engaged in housing finance, commercial and investment banking, retirement promotions, manufacturing, management services and real estate development and marketing. After graduating from the Ateneo de Manila University, he took up MBA subjects at the Ateneo Graduate School of Business. 

He is a licensed real estate broker, a member of PAREB-Marikina Valley Real Estate Board Inc. and Philippine Institute of Real Estate Practitioners Inc. (PhilRES). He is an active online member of PAREB-MLS and PAREB Online  and runs his own real estate brokerage office using the trade name The LIST and SELL REALTY GROUP, the owner and operator of  The PHILISTINGS BANK.

Contacts:

Mobile:  0916-6444677     Duo:  507-5801

Principal Email:  phil.listings@gmail.com

Alternate Email:  supermarioz@yahoo.com.ph

Website:  http://www.philrealtybank.com