Is the
Philippines currently experiencing a real estate bubble? Ateneo de Manila
University’s Professor Enrique Soriano III shares his insights.
According to the laws of physics, when an object that has a
higher density than air is propelled upwards, it returns back to earth because
the forces of gravity act upon it. This same principle applies to property
markets, especially the housing sector. When the prices of homes shoot up
(characterized by a period of “irrational exuberance” accompanied by a buying
frenzy from misinformed buyers), this further drives the valuations of real
property until they reach unsustainable levels, then they decline.
Many economists agree that this is one of the telltale signs
of a real estate bubble. However, what they don’t agree on is whether real
estate bubbles can be identified and prevented and if they have broader
economic repercussions are answered differently by schools of economic thought.
But one thing is for sure—unlike a real bubble, a real estate bubble can end
not with a pop but with a crash, similar with the one the United States
experienced in 2007, which triggered the global financial crisis.
Recognizing when a bubble may occur becomes easier if
economists and policy-makers can spot the red flags in the areas of lending,
spending, and employment.
Lending
When the number of available home-loan program increases,
home ownership increases with it. Although this is not dangerous in itself, it
can be a subtle sign of a bubble forming, especially when buyers increase
housing obligations while their income remains the same. This is not
necessarily a bad thing. However, most borrowers fail to take into
consideration certain life occurrences—such as illness, layoffs, and pay cuts—that
will affect the good standing of their mortgages.
This is best exemplified by the subprime mortgage crisis in
the United States, which triggered the late 2000s financial crisis. Because of
low credit quality, mortgage delinquencies and foreclosures rose, which
resulted in the decline of securities backed by said mortgages and the collapse
of major financial institutions.
Spending
Market sentiment also is a telltale sign of a bubble
forming. When conditions are favorable for lenders (low unemployment, high
consumer spending, etc.), home-loan programs abound, and property buyers bask
in attractive financing plans to buy condos and upgrade homes. Buyers become
plentiful as home equity grows. This is usually described as a seller’s market.
However, a vibrant real estate market is bound to become
saturated with mortgage debt, which often leads to the decrease in lending and
the number of potential homebuyers. Equity naturally slips and profits from
home sales gradually decrease. This is usually regarded as a buyer’s market.
A buyer’s market is not necessarily a bad thing. However,
when this continues and prices continue to fall, more homeowners find
themselves suddenly “underwater” (owing more on their mortgages than their
properties are worth). In worse cases, foreclosures loom.
Employment
A vibrant labor market also typically results in increases
in home sales. Banks, especially if they’re profiting from good-standing
mortgages, will start to offer more loan products. Employment-related population
increases often follow, down payments become more common in real estate purchases,
and property values rise. Keen on cashing in on this favorable market
condition, real estate developers go through a building binge, expecting that
demand will continue indefinitely.
When job fronts level off and unemployment rates increase, a
bubble could be in the horizon. Professionals begin moving to favorable markets
in search of better jobs, consumer spending decreases, and the market becomes
flooded with available properties. This
drives property values down, marking the true making of a bubble.
The Philippine Scenario
The Philippines’
newfound economic exuberance is boosting an optimistic sentiment not seen since
before the start of the 1997 Asian financial crisis. During the first quarter
of this year, for example, GDP grew 7.8 percent, faster even than China’s,
compared to the same period a year earlier.
Growing affluence
and a newfound appetite for investment are fueling the concept of property
investment among Filipinos. There is now a huge demand not only for buy-to-rent
properties, but also for lifestyle or vacation homes that double as investment.
Although at the
moment the Philippines is not experiencing a real estate boom similar to the
one before the 1997 crisis, the country’s residential market is at a longer and
sustained cycle, and that most developments, especially medium- and
high-rise projects, are heavily concentrated in Metro Manila and neighboring
provinces.
But what’s interesting is that amidst the oversupply in the high-end
segment, the Philippines quite ironically is currently experiencing a housing
backlog of a staggering 3.9 million units. In fact, statistics show that 22
percent of Filipino families cannot even afford their own home, and at the
current of production, the backlog is expected to hit 6.9 million by 2030.
The Philippines’ real estate sector is not exhibiting signs
of a bubble yet as economic fundamentals are strong. If anything, risks such as
exposure to debt, unchecked high prices, and a slide in our GDP exacerbated by
the global financial crisis will result in a market correction rather than a
real estate bubble bursting.
What Can Be Done
to Sustain the Market’s Momentum?
In order for the industry to survive a sudden downturn, real estate developers
need to maintain parity in absolute price and payment terms versus competition.
They also need to develop a strong, sustainable brand architecture to be ahead
of local competition.
The following criteria are also recommended for new projects: (a) along
existing major transport routes; (b) areas with high population and economic
growths; (c) limit “initial” project size to 10–30 hectares for mixed-used
development; and (d) sound product design strategy.
A focus on the resilient mid-market and core housing
developments also makes sense, as it is here where there’s strong demand (and
need). In addition, more office portfolio developments on top of the growing
BPO market will also prove highly sustainable.
Dispersal is also key. Major cities outside Metro Manila and
neighboring provinces should be identified as potential areas for new projects.
This comprises a sustainable business model for real estate developers.
In addition, developers must develop a strong sales distribution
network, comprising of independent brokers, in-house salespersons, provincial
sales contribution, international sales teams, and online or digital sales
strategies. Operational efficiency will also contribute to overall
profitability.
Real estate investment trusts (REITs) must debut soon as its
effects will be significant and the strong showing of the country’s bourse will
be sustained. REITs will also encourage small players to follow global best
practices in real estate investing. If the economy turns sour and no REITS
debut, we will see moderate nominal falls (correction) in price points in 2015.
About the Author :
Professor Enrique Soriano III is the Program Director for Real Estate at the Ateneo Graduate School of Business. He holds a B.A. in History from the University of the Philippines, an MBA from De La Salle University, Doctorate Units at the UP National College of Public Administration and pursued Executive Education at the National University of Singapore Business School.
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Thank you for your insights Mr. Rolly Felipe. I hope Megaworld Condo can change the game in real estate market.
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