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Monday, January 16, 2012

Information : Recommended Business Books

Looking for some good book titles to read? Here are some recommended business books  that might whet your interest. One is authored by a Pinoy. Read the synopsis of the books below :

3 Business Books to Start the New Year gathered three books which will not only help you become a better entrepreneur but also fun to read.

Passion & Purpose
By John Coleman, Daniel Gulati, and W. Oliver Segovia
This book is best for those who do not just want their business to earn profit but also want to make the world a better place through their business. The book is a compilation of stories that shows how one small business can change the outlook of a community or even that of a nation. Also, the book shows the growing trend among young entrepreneurs who think beyond profit for themselves but see business as an opportunity to actually alleviate poverty, and not just to enrich themselves.

Productive Pinoy
By Yeng Remulla
What makes a Filipino entrepreneur different from other entrepreneurs? It’s what Yeng Remulla answers in this book. An entrepreneur himself, Remulla talks about some of the Filipino traits and values that shapes how business is done here in the country. From the infamous Filipino time to takaw-mata the book takes you through wit and humor about the Filipino entrepreneur.

The Fall of Advertising and the Rise of PR
By Al Ries and Laura Ries
Discover how you can launch your brand or product, or even revive it without actually placing an advertisement. Learn how brands like Zara, Coca-Cola, Tide, Viagra, and many others became what they are now with the help of well-planned and masterfully crafted public relation skills. Also, understand why PR is actually better for your brand than a multi-billion ad placement.

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