Is world boxing champion Manny Pacquiao caught in a dilemma? Between preaching the word of God and promoting the premium brand Hennessy cognac?
The new "What's your wild rabbit" Hennessy cognac tvc commercial is really something that Pacman and the Filipinos can be proud of. The commercial is about pushing the limits of one's potential to reach new and greater levels of achievement which Pacman epitomize. The commercial was shot in the Philippines, and feature Pacman and ordinary Filipinos as supporting cast. The other "Wild Rabbit" Hennessy commercials feature the great director Martin Scorsese, and award-winning musician and lyricist Erykah Badu.
With the recent changes in Pacman's lifestyle, belief and religious affiliation, this new commercial doesn't compliment his image as a man free of worldly vices, and as a "preacher of the word".
In an interview with ABS-CBN News Pacman defended himself by saying : ”It’s not about the alak (liquor), it’s about inspiration on how to become successful."
|Pacman's print ad for Hennessy Cognac|
|Martin Scorsese's billboard side by side with Pacman's in Times Square, N.Y.|
Pacman's "What's your wild rabbit?" Hennessy Cognac TVC
Acknowledgement / Source :